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Is Your Website Content Attracting Quality Leads?
Content is king. In fact, content is king, queen and crown prince of the Internet. So why would you go through the trouble of creating a beautifully designed website that is full of sub par content?...
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What is a buyer persona? And what happened to target markets?
Business schools typically teach students about target markets – a group of potential customers that a business has decided to aim their marketing efforts and ultimately their product or service...
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2014 – The Year of Contextual Marketing
You may have noticed a lot of buzz about contextual marketing. The rise of the term “context marketing” has largely been spurred by the launch of HubSpot’s Content Optimization System (COS). The COS is...
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8 Inbound Marketing Trends To Watch for in 2014
It’s an exciting time to be involved in inbound marketing. With the adoption of mobile devices, proliferation of social media and ever evolving consumer behaviour, the role of the modern marketer is...
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4 Amazing Stats About the Effectiveness of B2B Blogging
The Internet has fundamentally changed the way people find, discover, share, shop, & connect. To keep pace with these changes marketers are shifting their budgets away from traditional, outbound...
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Quick Tip: Save Time with HubSpot’s Social Publishing Bookmarklet
Savvy inbound marketers share a mix of content on social media – both branded content and content from other industry experts, partners and even competitors. As HubSpot points out, you should treat...
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4 Tactics to Improve Your B2B Lead Generation Strategy
Business-to-business (B2B) companies are constantly hunting for new ways to identify potential client prospects and generate qualified sales leads. In fact, recent studies from MarketingProfs and...
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10 Reasons You Need to Start Creating an Inbound Marketing Plan Now!
First and foremost, thank you to everyone who attended the Halifax Inbound Marketing Week Event! It was great to see such a wonderful group of sales and marketing professionals from many of Atlantic...
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Job Posting: Inbound Copywriter
Kula Partners, a Canadian-based Inbound Marketing Agency and full-service Gold HubSpot partner, is looking for Inbound Copywriters to join our team in beautiful downtown Halifax. As an Inbound...
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17 Stats You Should Know About Visual Content Marketing in 2015
As a HubSpot Certified Agency Partner we frequently write guest blog posts that are published on the HubSpot blog. This post originally appeared on The HubSpot Marketing blog, a section of the Inbound...
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